According to a recent Pew Research poll, there are currently
164 million adult users of the Internet in the US. This is why having an online presence is
necessary if you are a collection agency that is looking to market your
services and maintain a solid reputation.
The best part about your online presence is that it is a simple,
inexpensive way to not only control your image and your brand image—it is also
the best tool you can offer to allow your company the room it needs to grow and
thrive, even in tough economic times.
Content marketing
Marketing through your website’s content is an easy,
inexpensive way to get the word out about your business. While a lot of businesses worry that this
will take too much manpower, it really is as simple as writing about the topics
in which you are an expert. Is there a
question that your clients typically have about the debt collection
process? Write out a 300-400 word
response to that question and put it in the form of a blog entry on your
website. This not only establishes you
as an expert in your field, but also makes it easier for search engines such as
Google to find your website when someone types that particular question into
their search engine.
Get involved in Social
Media
LinkedIn, Facebook and Twitter all offer easy, free
applications to increase your company’s reputation and brand image. These social media portals provide you with
the opportunity to participate in group discussions and announce any special
achievements that your company has won or attained. Facebook and Twitter are also good places to
announce when you have a new blog topic that has been posted, and will link your
social media “friends” to the blog within your website. This not only increases your website traffic
(which helps you reach better visibility on the Internet)—it establishes your
site as a professional link that helps potential clients build trust in your
services and abilities.
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