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| Image via Hdnux.com |
Decades ago all a debt collector had to do was send along a
letter to their prospect, letting that prospect know what they owed and when
they owed it by, and that letter would generally do the trick. These days, the
debt collection letter just doesn’t work anymore. Not only are you unlikely to
receive any money back from any debt collection letter you send out, but
there’s a low chance your prospect will ever even read your message. There are
a couple of big reasons for this change.
First, you are less likely to have an accurate address where
your prospect can be reached. People move around a whole lot more these days
than ever before, and as a result it’s likely your prospect no longer lives at
the address you would send your letter to in the first place.
Second, even if your letter is received by your prospect
there’s a good chance they will just ignore it, or even shred it. It’s easy to
blame this on apathy or discourtesy, but it’s more likely due to the fact
people just receive so many messages every day they’ve grown used to simply
ignoring what doesn’t interest them. Tack on the fact most people don’t want to
respond to a collection letter and you have a recipe for never being read, no
matter how many letters you send.
Finally, people just don’t take collection letters very
seriously these days. They know that a letter is just a letter, and they are
accustomed to receiving more serious forms of pressure from debt collectors,
such as phone calls, emails and other more forceful forms of communication. In
the big picture, a collection letter is inconsequential to today’s prospect.
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